Easychef Pty LTD is a Melbourne based Consolidator, Exporter and Marketer of Australian food products direct to overseas supermarkets and food service distributors.
With our reputable experience and large supplier database, we are a flexible and innovative one-stop shop for sourcing all Australian food requirements.
Our key customers are considered the largest and/or more progressive retailers and distributors in their respective markets. We have developed close relationships with a wide range of buyers who consider Easychef to be an easy and affordable means of purchasing a unique, diverse and well priced range.
To our suppliers we are a proactive, flexible and an easy customer. Where possible we consolidate all their deliveries and split our respective overseas customers. Bi-annually we conduct range review and keep suppliers abreast of our marketing activities as we work hand in hand to build sales in their brand.
Easychef’s philosophy is to identify and understand the needs of our customers and to tailor a service that satisfies them. Due to the dynamic nature of the food industry, our business is constantly evolving to meet the changing requirements of the market place. There is definitely no time to get bored!
This business is managed with integrity and we always strive to do our best in an ethical and fair manner.
In 1995 Easychef was started by the current business owners Maurice Cortada and Ina McCorkell.
Initially the business focused on exports of perishable value gourmet and seasonal fruit and vegetables from the Melbourne wholesale market to Asian importers. Significant Asian retailers then approached Easychef for quality gourmet produce and soon added in their shipments other perishable items and eventually their full product sourcing requirements.
In 2003 Easychef developed a range of pre-packed organic fruit and vegetables branded “Fresh Pure Organics”. This range was developed in response to the customers need for easy to identify, bar-coded, longer shelf life authentic, organic fruit and vegetables. This line has been stopped however if there is any strong interest it can be restarted. Subsequently Easychef was a certified Organic Processor, but it has not been renewed.
In 2004 Easychef established a Marketing Division within our business, to coordinate the retail marketing activities of the full range of products we sell. This division now managers our overseas representatives who are active in store and follow up with buyers. We support products with a calendar of varied marketing and store promotional activities to help us.
Easychef can help retailers manage a portfolio of exciting, changing Australian products and constantly innovate and refine our tailored made service to optimise sales and profits.
